Customers are not happy over a racist new Dove ad showing a black woman turning herself into a white woman — the Dove company quickly removed the offensive ad, responding with it “missed the mark.”
The racist ad was released Saturday afternoon and showed four pictures – two of the smiling black woman pulling her shirt over her head and apparently morphing into a white woman.
Dove pulled the ad off and released this statement on their Facebook page.
“Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused,” Dove said. “The feedback that has been shared is important to us and we’ll use it to guide us in the future.”
The offensive Dove ad comes only months after Nivea came under fire for its “White is Purity” deodorant ad.