Facebook is changing how the news feed works, making posts from businesses and promoters less visible.
Organizations will likely see a decrease in post popularity as a result to this major change rolling out over the next few weeks.
“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”
Facebook has shifted away from the important thing Mark says ” helping us connect to each other.”
“Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”
Mark says its their responsibility to make sure Facebook is good for everyone’s well being.
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.”
If public content is to be promoted, it will now have to be seen to encourage community interaction – as happens within the tight-knit groups that discuss TV programmes and sports, he said.
“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” added Mr Zuckerberg.
“But I also expect the time you do spend on Facebook will be more valuable.”
In a previous post made by Zuckerberg, he had vowed to “fix” Facebook in 2018, saying he wanted to ensure that users were protected from abuse and that time spent on the site would be time well spent.
“It’s going to affect publishers a lot, we’re going to be seeing a lot less news organically pop up in our news feeds, said Laura Hazard Owen at Harvard University’s Nieman Journalism Lab.”
“For news organisations and publications, this might spell bad news: a lot of traffic comes from Facebook. With less prominence, expect some viral sites to very quickly go out of business, says Dave Lee, North America technology correspondent.”