Parimatch and the English grand Chelsea signed an agreement for 3 seasons and became official partners. As part of a large-scale deal, the parties announced work to draw the attention of fans to the vibrant and unyielding English football.
It is believed that sports betting is part of the sports industry and sports industry and Parimatch in London supports it. It is an integral part of the sports culture for many fans. Betting increases fan engagement. When a person makes a bet, the degree of emotion rises greatly.
What does this mean for both sides
Earlier the international bookmaker Parimatch burst into sponsorship of top league clubs. The company has signed an agreement with the team of the Premier League Leicester City. The deal was signed according to the 1 + 1 scheme, which gives the right to prolong cooperation after the end of the 2020/21 season.
Parimatch did not become Leicester’s title partner. The club’s players’ shirts are labeled Thailand Smiles with You as part of a deal with the Thai Ministry of Tourism. Integration between bookmaker and football club includes:
Parimatch replaced 19.com as Leicester’s betting partner. Financial details of the deal were not disclosed. It should be noted that the bookmaker also sponsors five UPL clubs, including Shakhtar and Cyprus-based APOEL.
Also, Parimatch has a partnership with Everton. In the winter of 2020, Everton terminated the partnership agreement with the Nigerian bookmaker SportPesa ahead of schedule. The latter’s logo was placed on the shirts of the club’s players. The termination of the contract was due to the desire to revise the commercial plan of the club. Everton received £ 7 million annually from SportPesa. The Parimatch bookmaker also received marketing rights to promote the brand in the UK.
In September 2020, this was the third major deal for Parimatch in football. In addition to Leicester, the bookmaker has also signed a contract with the irreplaceable Italian champion Juventus. During 2020, the company renewed the deal with the UFC, strengthened its position in eSports (FNatic, partnership with Zeus).
In addition, world sportsmen are now signing contracts with Parimatch. For example, the legendary Conor McGregor, who is the ambassador of the company. These are global brands, they value their reputation. The business is, first of all, friendly long-term relations not only with stars but also with the clients.