The popular clothing brand Under Armour has seen a slight decline in North America. Kevin Plank the CEO and founder has decided to step down after being the CEO since 1997, he’s currently under a lot of criticism after skewing the numbers of his companies earnings to look better.
The once dominate brand is currently experiencing a change in their company and are under federal investigation as they’ve been aggressive to meet their sales numbers.
The company appears to be optimistic they’ll get back on track and meet those numbers they require to keep growing and new ideas rolling in to give their fans what they want.
They’ve recently released Sour Patch Kids shoes and are hoping it will bring a bit more “cool” to their brand. This could lead fans to believe they’ll release multiple variations of the shoes or feature more collaborations with other brands.